How Real Estate Agents Can Use Newsletters to Stay Top of Mind

Want to Stay Top of Mind?

Start Sending a Newsletter (It’s Easier Than You Think)

You know you’re supposed to “stay in touch with your database.”
You’ve heard that “consistency is key.”

And yet… your email list is just sitting there—collecting digital dust.

Here’s the truth: If you’re not regularly emailing your past clients, sphere, and leads, you’re leaving money on the table.

The good news? You don’t need to write a novel or become a marketing expert to fix it. A simple, well-done newsletter can go a long way in keeping you visible, relevant, and referable.

Let’s break it down.

Why Newsletters Work (Even When You Think No One’s Reading)

First of all—yes, email is still worth your time. Here’s why:

• Your email list is yours. No algorithm can hide your message.
• Your clients check email daily. It’s a habit—just like texting.
• You get more space to share. Unlike social posts, you’re not boxed into a caption.

And even if someone doesn’t open every email? Just seeing your name pop up in their inbox helps them remember what you do and who to call when real estate comes up.

Visibility = opportunity.

What to Put in a Real Estate Newsletter (That Isn’t Just “Just Listed”)

Nobody wants to be sold to every time they hear from you.

A great newsletter gives value first—then reminds people that you’re the pro to call when they’re ready.

Try mixing in content like:

• Seasonal homeowner tips (ex: “5 Things to Check Before Summer Hits”)
• Market snapshots or quick insights (“Here’s what I’m seeing locally…”)
• Links to your latest blog or YouTube video
• FAQs (“Should I wait to buy?” “How do I prep my house?”)
• Personal touches—like a favorite new coffee shop or a client win

If it’s interesting, helpful, or human—it belongs in your newsletter.

Frequency: How Often Is “Enough”?

You don’t have to email weekly.
(You can if you want—but consistency > volume.)

Aim for once a month to start. It’s manageable, and it keeps you in front of people without becoming noise.

And if you miss a month? Don’t overthink it. Just hit send next time. Showing up imperfectly still beats disappearing completely.

Tools That Make It Easy

Not a tech wizard? No problem.

Most platforms make it super simple to create and send newsletters.

Here are a few tools agents love:

• Mailchimp: Free for small lists, drag-and-drop builder
• KVCORE / Command / Follow Up Boss: Built-in email tools that sync with your CRM
• FloDesk: Beautiful templates, easy-to-use, flat monthly fee

Start with a template, drop in your logo or headshot, and paste your content. Boom—done.

What Should Your Newsletter Look Like?

Keep it clean and simple:

• A clear headline: Let them know what this email is about
• One main message: Don’t overwhelm—give them something useful
• A call-to-action (CTA): Tell them what to do next (reply, click, read, forward)

Don’t stress about making it “perfect.” Your voice matters more than your formatting.

What to Say in Your CTA

This is where most agents overthink it.

Try something low-key but effective:

• “Have a question? Just hit reply—I’d love to hear from you.”
• “Thinking about a move this year? Let’s set up a quick check-in.”
• “Know someone who needs real estate help? Feel free to forward this my way.”

You’re not pushing—you’re inviting.

The Long Game: Why This Works Over Time

You might not get a lead the first time you send a newsletter.
But over time, it builds trust, familiarity, and credibility. People remember who showed up—and who didn’t.

It’s about planting seeds. Then, when they’re ready to buy, sell, or refer, you’re the one they think of.

Final Thought

• You don’t have to be a writer.
• You don’t have to be fancy.
• You just have to show up.

Sending a monthly newsletter is one of the easiest, most effective ways to stay top of mind, serve your database, and grow your business without feeling like a pushy salesperson.